The Macallan Archival Series Folio 3

Continuing the excitement of rediscovering The Macallan ads of the 1970s, 80s and 90s, alongside the minds that created them.

Folio 3 leads with an advertising feature that celebrates the idea that whisky is best made in cold weather, inspired by a tradition commented on by the Macallan Distillery Manager to David Holmes and Nick Salaman on a visit to The Macallan Estate. Continuing the highly distinctive style of the ads and the simple but memorable strapline that put the mantra of “”less is more”” at its heart, the continuing campaign continued to speak loudly in small spaces and gain momentum with a wider audience.