The Macallan Archival Series Folio 1

The first release in a 24 part series that celebrates and revisits The Macallan’s original print, press and film advertising campaign; mapping the story of The Macallan from a remote farmstead on the River Spey to a whisky that is enjoyed around the world.

The first advertisement for The Macallan appeared in “The Times” newspaper on the back page next to the crossword, on 27th March 1980. The format was unusual – small scale black and white ads, beautifully written in precise, witty prose. This was to be the forerunner of a long running and highly successful campaign; masterminded by creative director, David Holmes, and copywriter, Nick Salaman, of the then London agency, Holmes Knight Ritchie. Running through to the early 1990s, the campaign helped to establish The Macallan’s credentials as a brand.