Dassai Shochu Sake

Asahi Shuzo

Asahi Shuzo was founded in 1830 with the motto, "Quality First." They believe that the quality of rice is the utmost importance in sake brewing; as one of their past Toji put it succinctly: "The quality of sake cannot go beyond the quality of the ingredients." Asahi Shuzo spends a vast amount of energy and time into rice making, they've even founded an agricultural production corporation, Asahi Noken, where they research to preserve Japan's national agriculture and produce better sake rice. Their sakes are made with their ideal sake rice (low in protein, white, opaque core, and large, even-sized grains), data collected through their 200-year history, and the experience of the Toji. Although it is a company with a long history, the presidents of the company has always preserved an entrepreneurial spirit, and Asahi Shuzo has never been afraid to try new types of sake, whether it be sparkling sakes or low-alcohol sakes.