The Macallan Archival Series Folio 2

R159,000.00 incl. VAT

The second in an affectionate, nostalgic, 24 part series that celebrates the first Macallan advertising campaign.

From the first brief from the then Macallan Chairman Peter Shiach in the late 1970s, creative advertising duo David Holmes and Nick Salaman produced 250 individual pieces of advertising for The Macallan spanning three decades. Moving from the small placement beside The Times crossword in 1980 (that features in the first Folio release) to bigger, more creative placements over time, the campaign had an intelligent wit and distinct tone of voice that became almost infectious. Resonating with readers, suppliers and friends, stories were shared in response to the campaign that would soon be inspiration for future ads.

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Description

The Archival Series

Commemorating the legendary Macallan advertising campaigns of the 1970s, 80s and 90s that took The Macallan name to a wider audience for the first time. First released in 2015, the series is comprised of 24 individual releases.

Additional information

Weight 1.55 kg
Type

Single Malt Scotch Whisky

Volume

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