Name: Johnnie Walker Blue Label Ultra
SKU: WHI-401
Availability: InStock

Johnnie Walker Blue Label Ultra

R39,999.00 incl. VAT

Johnnie Walker Blue Label Ultra is the result of five years of experimentation to deliver what they believe is the world’s lightest 700ml Scotch Whisky glass bottle. The design takes bold strides and dares to experiment with a recognised paradigm of luxury. Known for its high-end blended Scotch, Johnnie Walker’s range has become the stuff of legend, managing to surpass the expectations and stigma of blended whisky.

To celebrate this limited edition groundbreaking innovation, a brand-new Johnnie Walker Blue Label expression has been blended by Johnnie Walker’s Master Blender, Dr. Emma Walker. She sought out liquids from distilleries such as Oban, Brora and Royal Lochnagar, as well as a variety of ‘ghost whiskies’, first made in distilleries that have since closed. The result is a unique liquid boasting the essence of fresh red berries, sweet vanilla, wood spice, toffee and warming wood smoke.

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Description

This first-of-its-kind limited edition product is the brand’s lightest 700ml Scotch whisky glass bottle to date, weighing 180g (without the stopper). Along with external glass makers, the brand rethought all aspects of how the bottle is designed, made and transported: from hand-blowing the glass, to using a teardrop shape which, for the first time ever, meant reforming the iconic Johnnie Walker square bottle.

The result is an industry-first that, as well as achieving exquisite beauty, showcases what luxury, lighter-weight, lower-carbon bottles of the future could look like. As part of the Diageo Spirit of Progress action plan, Johnnie Walker aims to reduce the weight of glass used in its packaging; an ambition that is aimed at reducing the amount of carbon emissions associated with packaging.

In celebration of this technological breakthrough only 888 bottles will ever be produced.

Additional information

Weight	1.55 kg
Type	Blended Scotch Whisky
Volume	700ml Bottle

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