Meeting the brilliant minds behind the brands

Give us a brief history about your brand and how you got started

The Rebel trapped inside the bottle can be traced back to the brave and radical men & woman who traveled “Over Die Berg” to the once independent Republic of Swellendam. This young Rebel, Charlie Steyn, born from the Rebellious bloodlines of President Steyn, is starting an uprising of the Rebellion.

In a brave act Charlie sacrificed his life by encapsulating himself in this rare gin. He whispers the legendary tales of the Rebels from the Republic to each molecule in the Spirit, to personally ensure it is of utmost quality “OORLAM”, ready to Rebel.

Break the seal and contribute to the radical revolution by rescuing our beloved Republic Rebel. He guarantees an awakening of the Rebellious nature in the one who dares to Release the Rebel in the Gin…

How is your brand and product different to the vast competition out there?

It is infused with the Rebellious Spirit of the REBUBLIC OF SWELLENDAM

What inspired your logo?

The REBEL trapped in the bottle since 1795

What made you want to start distilling and was gin your initial focus?

The REBEL. Yes

What are 5 words that describe you?


Is this your main source of work or do you have another job as well and if so, what do you do?

Preserving the REBELLION of the “Oorlam” in the Bottle.

Which other distillers do you admire?

All Craft Spirit Distillers

What kind of personality would you say you have (Rebel / Jester / Outdoorsie / Bold / Optimist / Peace-lover)?

This is a tough one. I think I will go with REBEL

What is one of the best stories you can share about your experience in this industry?

Holding my breath for 5 seconds after the closure was sealed… until the seal was broken to RELEASE the REBEL

What is one of the worst stories you can share about your experience in this industry?

Holding my breath for 585 792 000 seconds and counting after the closure was sealed in the rebellion of 1795…waiting for the seal to be broken to Release the REBEL

If your company could drive, what would be its vehicle of choice?

It would be driving the first horseless carriage in Swellendam.

As a modern-day REBEL it will have to be the 1957 REBEL Rambler. Built to make young REBELS.

How do you reach your customers and how do you interact with them?

They are reached when they break the seal to RELEASE the REBEL. The interaction starts when the inner REBEL of the customer meets the REBEL from the Spirit. This normally happens after 2min 34sec in the frontal cortex of the cerebrum.

What is your definition of a Craft Spirit and how many brands do you feel achieves this?

noun: craft

an activity involving skill in making things by hand,

noun: spirit   

    1. the prevailing or typical quality, mood, or attitude of a person, group, or period.
    2. strong distilled alcoholic drink such as brandy, whisky, gin, or rum.
    3. a solution of volatile components extracted from something, typically by distillation or by solution in alcohol.
    4. the non-physical part of a person, which is the seat of emotions and character, the soul, regarded as their true self and as capable of surviving physical death or separation

According to the dictionary there is only 1 Gin that can be classified a true Craft Spirit.

What is your vision for the Gin category in South Africa as well as your brand?

The REBEL aims to Revive the Gin Revolution of the Republic.

The Root of this Redemption is to Restore and Renew the Remarkable Relicts through Respect and Reverence for all Rebels to Relish and Revel in the Rhapsody of the Republic!